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Performance for Brands

Family Performance uses machine learning to profile the kinds of customers you want to reach,enabling you to improve your comms and media targeting.

The insight we deliver gives you a better understanding of your audience and segments, improves comms and media efficiency and helps drive an action.

If you use social media for marketing or research you know the power of paid social and retargeting - and the limitations

Lookalike Audiences are generated by the social platforms using irrelevant factors such as bands or foods your customers like

Facebook uses a black-box approach which doesn’t allow you to fully understand how they are targeting potential customers, or why

Facebook is friends-and-family first, with little information shared about professional roles, brand preferences or services that people use (except customer complaints). We need to use other sources for professional and lifestyle data

Lookalikes and Audience planning tools allow you to avoid competitors, but not to understand who they are targeting and what makes them appealing to their target customers

How we deliver insight and recommendations

Our model is based on a machine learning analysis of the values, interests and media consumption of any target audience. We then use an entity-driven model to study everything they talk about over a period of at least one year. This allows us to explore their brand affinities, professional lives and lifestyles, comparing these data points across multiple groups and finding those things that each group has in common, and things that make them unique.

We build large audiences based on your specification. We can look at your most valuable customers, the segments you would like to target, or consumers who prefer another brand. Our process aggregates and anonymises data before running analysis in order to ensure that both core data and outputs are GDPR compliant.

Working with you, we use what we’ve learned about each target group to refine content and landing pages and above all to create cheaper, more relevant bidding profiles for paid social media and other channels.

Benefits of using the model

Rapidly build rich profiles of your ideal and actual customers

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Generate competitor insight: target or avoid verticals

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Create more appealing ads and landing pages

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Bid for smarter audience segments

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Enjoy higher relevance on platforms

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Pay a lower cost-per-click

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Current Clients

Let's chat

The best way to show what Family can do and the results we can achieve is to have a chat about your current challenges and needs. We can also go through the process in more detail and share a broad range of case studies and applications of the Family Performance approach.

andy@thefamily.network
+44 (0)7980 447681

Request a call back