Family Performance utilises machine learning and performance media to increase ARR and accelerate growth for Seed and Series A level SaaS start-ups.
The media models we create can become self-funding within months, ideally delivering a PBP of less than one year and provide you with evidence for RoI when seeking investment.
Start-ups can plug into our experience without spending huge amounts of money or time on an agency or permanent staff.
As part of the process, start-up leadership teams will be educated in performance media channels and the role they can play in driving growth.
We focus on paid social channels - Facebook, Instagram and LinkedIn - as they provide a platform for low-cost learnings. This enables us to generate significant insight for your business:
When, and if, we saturate paid social we take learnings into other channels: paid search, SEO, Display, repeating the above process and outcomes for each channel.
If you use social media for marketing or research you know the power of paid social and retargeting - and the limitations.
The best way to show what Family Performance can do and the results we can achieve is to have a chat about your current challenges and needs. We can go through the process in more detail and share a broad range of case studies and applications of the Family Performance approach.