Accelerate your growth and improve your adspend ROI with machine learning
Performance for SaaS
Family Performance utilises machine learning and performance media to increase ARR and accelerate growth for Seed and Series A level SaaS start-ups.
The media models we create can become self-funding within months, ideally delivering a PBP of less than one year and provide you with evidence for RoI when seeking investment.
Start-ups can plug into our experience without spending huge amounts of money or time on an agency or permanent staff.
As part of the process, start-up leadership teams will be educated in performance media channels and the role they can play in driving growth.
Let's Chat
Our Approach
We focus on paid social channels - Facebook, Instagram and LinkedIn - as they provide a platform for low-cost learnings. This enables us to generate significant insight for your business:
Understand what messaging works best
Explore new customer segments
Identify key metrics per segment
When, and if, we saturate paid social we take learnings into other channels: paid search, SEO, Display, repeating the above process and outcomes for each channel.
Why we do it
If you use social media for marketing or research you know the power of paid social and retargeting - and the limitations.
- Lookalike Audiences are generated by the social platforms using irrelevant factors such as bands or foods your customers like
- Paid social uses a black-box approach which doesn’t allow you to fully understand how they are targeting potential customers, or why
- Most networks are friends-and-family first, with little information shared about professional roles, brand preferences or services that people use (except customer complaints). We need to use other sources for professional and lifestyle data
- Lookalikes and Audience planning tools allow you to avoid competitors, but not to understand who they are targeting and what makes them appealing to their target customers
- By contrast, professional networking sites provide accurate professional data but very limited reach via unsolicited Inbox messages
Benefits of using the model
Let's chat
The best way to show what Family Performance can do and the results we can achieve is to have a chat about your current challenges and needs. We can go through the process in more detail and share a broad range of case studies and applications of the Family Performance approach.
